AT A GLANCE
• McDonald's is introducing chicken wings
• The "Mighty Wing" will start showing up on Sept. 9, be available nationwide by Sept. 24, and stick around through November
• McDonald's has already tested the "Might Wing" in Atlanta and Chicago
McDonald's is about to make a revolutionary change to its menu: It's going to offer a chicken product that looks and tastes like chicken. The fast food giant is introducing chicken wings, Bloomberg reports.
The "Mighty Wing" will start showing up on Sept. 9, be available nationwide by Sept. 24, and stick around through November, McDonald's has confirmed. They've already been seen in test markets Atlanta and Chicago.
McDonald's is such a huge chain, with 14,100 locations in the US, that the move might actually disrupt the chicken wing market. One analyst predicts that wing prices could rise by $2 a pound—a huge jump given that wings currently wholesale for $1.44 a pound.
The Wall Street Journal notes that the market already saw a spike in January when McDonald's went on its last buying spree.
The wing supply is inelastic, one analyst explains, because chickens are raised primarily for their breasts and legs. "Nobody's going to produce more chickens just to cut off the wings."
AT A GLANCE
• Burger King to start offering a "French Fry Burger" for a buck
• The burger, which clocks in at 360 calories and 19 grams of fat, is basically a standard beef patty topped with four of the chain's french fries
• The burger will be available Sept. 1 through the fall
Burger King says it will start offering a "French Fry Burger" for a buck, as it looks to fend off McDonald's aggressive push for its Dollar Menu.
The Miami-based chain says the burger will be available Sept. 1 through the fall, as it looks to drum up sales and customer interest with cheap new concoctions.
The burger, which clocks in at 360 calories and 19 grams of fat, is a relatively novel offering, but doesn't require any extra investment from Burger King; it's basically a standard beef patty topped with four of the chain's french fries.
The offering comes as fast-food chains jump through hoops to get customers through their doors, in large part by heavily promoting their cheapest eats.
McDonald's in particular has stepped up advertising for its Dollar Menu, which now features its Grilled Onion Cheddar Burger and a more substantial McDouble, which has two patties and a slice of cheese. That forced Burger King and Wendy's to adjust their tactics earlier this year to stress value more clearly as well. Burger King, for example, has offered any two sandwiches for $5 and a Junior Whopper for $1.29.